If you want to rank higher on Google wouldn’t it make sense to get links to your website from Google?
I’m not talking about search engine results. Rather, links from other places on Google that should improve your search engine results.
First you need to create a Google Account.
Then you use that Google account to find places on Google to plant links back to your website:
Google Sites
At first you might think all links are No Follow. If you create a site, write content for a page, and include a link in the content, those links are No Follow links.
But, if you edit the Navigation Bar and include a link, those are Do Follow links!
So don’t worry about your page content. Include any wanted backlinks in the navigation bar.
Blogger
Links in your Blogger blogs are Do Follow.
But keep in mind blogs have been misused by spammers, so anything self-promotional, commercial, or spammy tends to get deleted. Even valuable blogs get deleted. If your blog and links stays, great. But don’t try to create something of long-lasting value on Blogger, or you will most likely be disappointed someday as all your hard work is erased with a click.
Knol
Backlinks in Knol are Do Follow.
Keep in mind these are expected to have ‘neutral’, factual information and be more in depth than a blog.
Well, those are the general rules and a lot of abuse can occur. On the other hand, play it straight, do not be too commercial but include references to your report, and this can be a respected backlink.
Consider creating a special Google Account just for a Knol that uses a name if your regular Google Account name is something ‘interesting’.
Google Groups
Google Groups are currently undergoing some changes, but for the better when it comes to backlinking.
Currently, links in Group pages are No Follow. In early 2011 no more Group pages will be allowed.
However, with the new interface, at least in its early stages Group postings – which are really just a discussion forum – are Do Follow.
Another place in Google Groups you can find a Do Follow backlink is when you click ‘More” next to a topic. Then click ‘About’. Then click on the name of the person making a discussion post to the group.
The person’s profile will have their website linked, and the link is Do Follow.
This link may be a redirect from Google, so I don’t know the SEO value of it. But it is something you could post to social bookmark sites to make sure this obscure Do Follow link is found and counted.
Google Profile
These are No Follow links.
It will not hurt to include a link in your profile, and you will want to include one anyway for the Do Follow links available from Google Groups posts as previously noted. And someone may visit your profile and click your link – which can thus still bring you traffic.
If you are asked to include more content in your profile to get listed in the search engines, add a paragraph of text for a bio AND fill out the 3 boxes of information on the right side of the page.
Or, maybe this isn’t such a good idea. After creating Google backlinks and then using pingler on the Google profile page, the ultimate site is mostly out of Google. Gone.