Internet Profits Blog

This will be an ongoing post where various PPC ROI Software is compared:

Affiliate Reporting:

Pros:
- Hands-off, everything is automated for you. This is a biggie.
- You can get lots of data about your campaigns

Cons:
- Expensive
- Reporting should be better graphically. One would think profit green losses red, or some contrasting color combo. Nope. Nothing. You have to see parenthesis in hard to read green bands to determine what is a winner and a loser.
- Reporting should be better overall. It’s not easy to see the results for each keyword. The actual searched keyword is not available. Not have a simple list of keywords and their results for each campaign – which should be basic.
- subid addition to keywords means you can be tracked from your Adwords ads, without needing to click on them, as your subid can be matched to the merchant records

Prosper 202 / Track 202:

Pros:
- Free
- Can track anything

Cons:
Have to manually enter a cost per click for each ad group, which is ridiculous – unless you only have one keyword per group. Without real CPC data per keyword this is really worthless.

Track 202 Pro:

Pros:
- Reasonably priced for smaller ppc marketers
- All automated

Cons:
- If you already have Adwords ads the software will automatically overwrite them to create a new url. This can be terrible because not only do ads have to be re-approved, but you lose all your prior stats for ads – which may have given you a high CTR and low CPC.
- Only tracks PPC through 3 major PPC networks.
- Not as strong as Affiliate Reporting in handling Google API costs, so these fees can ratchet quickly

Extreme Conversions

Pro:
- Cheap
- Shows actual searched keyword and match-type for bidded keyword
- Extremely fast, internally creates campaigns on the fly, and not need to modify existing PPC campaigns

Cons:
- No automation
- Unless commission set in stone (clickbank) and CPC set in stone (never), will never get accurate stats worth anything

Stats Junky

This has some nice looking features, but the depth is just not there. Without having access to your actual PPC accounts, it doesn’t seem like you’re going to get the most accurate numbers.

OK, if you’re on a budget, but at this time not a professional level ROI service.

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This entry was posted on Saturday, February 6th, 2010 at 2:02 am and is filed under Affiliate Marketing.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.